Jobs/Careers - Nomad Bikers

Marketing:

Market Research:

Conduct market research to identify trends, customer preferences, and competitors in the motorcycle tour industry. Analyse customer demographics and behaviour to tailor marketing strategies. Use Latest tools available for research and Development.

Brand Development:

Develop and maintain the company’s brand image, ensuring consistency in messaging across all marketing channels. Create and implement branding strategies to differentiate the motorcycle tour company in the market.

Online and Offline Marketing:

Develop digital marketing campaigns, including social media, email marketing, and content marketing, to generate awareness and interest in motorcycle Tours. Coordinate with advertising agencies for traditional marketing initiatives such as print ads, radio spots, and sponsorships.

Content Creation:

Create engaging content, including blog posts, videos, and social media updates, to showcase the unique experiences offered by the motorcycle tours. Optimize content for search engines to improve online visibility.

Public Relations:

Manage relationships with media outlets, influencers, and partners to secure coverage and endorsements. Organize press events and product launches to increase brand visibility.

Analytics and Reporting:

Utilize analytics tools to track the performance of marketing campaigns. Generate reports on key performance indicators (KPIs) to assess the effectiveness of marketing strategies.

Sales:

Lead Generation:

Identify and qualify potential customers through various channels, including online inquiries, referrals, and partnerships. Attend travel shows, Motorcycle events, and networking opportunities to generate leads.

Customer Relationship Management (CRM):

Maintain a comprehensive database of leads and customers using CRM systems. Implement strategies for customer retention and loyalty.

Sales Presentations:

Conduct presentations to showcase the motorcycle tour offerings and explain the unique value proposition. Customize presentations based on the needs and preferences of potential clients.

Negotiation and Closing:

Negotiate terms and pricing with clients to ensure mutually beneficial agreements. Close sales deals and finalize contracts with customers.

Customer Support:

Work closely with customer support teams to address client inquiries, concerns, and feedback. Ensure a positive customer experience before, during, and after the motorcycle tours.

Sales Analytics:

Analyse sales data to identify trends, assess the performance of sales strategies, and make data-driven recommendations for improvement. Collaborate with marketing teams to align sales efforts with overall business objectives. Collaboration between marketing and sales teams is crucial for the success of a motorcycle tour company. Clear communication and shared goals ensure that marketing efforts generate quality leads, and sales efforts capitalize on effective marketing strategies.

Social Media Manager:

Social Media Strategy Development:
Develop and implement a comprehensive social media strategy aligned with the company’s marketing goals.Identify target audiences and tailor content to engage and attract motorcycle enthusiasts.

Content Creation:
Generate creative and compelling content, including images, videos, and posts, to showcase the motorcycle tours, destinations, and experiences. Coordinate with the marketing team to ensure consistency in branding across all social media channels.

Community Engagement:
Build and nurture a community of motorcycle enthusiasts by actively engaging with followers, responding to comments, and fostering conversations. Monitor social media trends and industry discussions to stay relevant and responsive.

Campaign Management:

Plan and execute social media campaigns to promote special offers, events, and new tour packages. Utilize advertising platforms on social media channels for targeted promotions.

Analytics and Reporting:
Track key performance indicators (KPIs) such as reach, engagement, and conversion rates. Analyze data to refine social media strategies and demonstrate the impact of social media efforts.

SEO Manager:

Keyword Research and Optimization:
Conduct thorough keyword research to identify relevant terms and phrases used by potential customers interested in motorcycle tours. Optimize website content, meta tags, and other on-page elements for targeted keywords.

Technical SEO:
Ensure the website is technically optimized for search engines, including proper URL structures, site speed optimization, and mobile responsiveness.
Implement and manage XML sitemaps and robots.txt files.

Link Building:
Develop a link-building strategy to acquire high-quality backlinks from reputable sources within the motorcycle tourism and travel industry.
Monitor and disavow potentially harmful backlinks.

Content Strategy:
Collaborate with the content team to create SEO-friendly content that addresses the needs and interests of the target audience. Implement a content distribution strategy to maximize visibility.

Monitoring and Reporting:
Use tools like Google Analytics and Search Console to monitor website performance and track the effectiveness of SEO efforts. Provide regular reports on organic search performance, rankings, and traffic trends.

Collaboration between Social Media and SEO Managers:

Integrated Campaigns:
Collaborate on integrated marketing campaigns that leverage both social media and SEO strategies for maximum impact.

Cross-Promotion:
Coordinate efforts to cross-promote social media content on the website and vice versa to create a cohesive online presence.

Feedback Loop:
Share insights and feedback between the two roles to refine strategies based on real-time data and market trends. By effectively combining the efforts of a Social Media Manager and an SEO Manager, a motorcycle tour company can enhance its online visibility, engage with its audience, and drive traffic that ultimately converts into tour bookings.

Lead / Back-Up Rider:

Safety and Support:
Ensure the safety of the group by riding at the back, keeping an eye on all riders specially as some of them are used to riding in Europe, UK or Australia etc.
Assist riders who may face difficulties, such as breakdowns or fatigue.
Be prepared to handle emergencies and provide first aid if necessary.

Navigation:
Familiarity with the tour route and destinations.
Assist in navigation, especially in complex or unfamiliar terrain for International Riders.

Communication:
Maintain constant communication with the lead rider and the tour organizers. Relay important information to Riding Group, such as changes in the route or upcoming stops.

Mechanical Assistance:
Basic motorcycle mechanical knowledge to provide assistance in case of minor breakdowns. Carry basic tools and spare parts for quick fixes on the road.

Customer Service:
Interact with Riders in a friendly and professional manner.
Address any concerns or questions Riders may have during the tour.

Emergency Response:
Act as a point of contact in case of emergencies and coordinate with local authorities if needed. Assist Tour Director as required. Ensure participants are aware of emergency procedures and protocols.

Freelance Mechanic:

Pre-Tour Inspection:
Conduct thorough inspections of all motorcycles before the tour begins and periodically after that. Ensure that each motorcycle is in optimal condition, addressing any issues identified.

On-Tour Maintenance:
Accompany the riding group during the tour to provide on-the-spot maintenance and repairs. Handle more complex mechanical issues that may arise during the journey.

Tool Management:
Carry a comprehensive set of tools and equipment for motorcycle maintenance. Organize and maintain tools for quick and efficient use.

Spare Parts Management:
Carry a stock of commonly needed spare parts for motorcycle repairs. Coordinate with the tour organizers to ensure an adequate supply of spare parts.

Emergency Repairs:
Quickly diagnose and fix mechanical issues to minimize downtime for our passionate riders. Prioritize safety and quality in all repairs.

Communication:
Keep open communication with the tour director, back-up rider, and participants regarding any mechanical issues. Provide regular updates on the condition of the motorcycles and any potential concerns.

Customer Interaction:
Interact with riding group professionally, explaining any repairs or maintenance performed. Offer tips and advice on motorcycle care and maintenance.

Both the Back-Up Rider and Freelance Mechanic play vital roles in ensuring a smooth and enjoyable motorcycle tour experience for International Bikers. Their collaboration helps address unforeseen challenges and enhances the overall satisfaction of the guided Motorcycle tour.

Content Creation:

Blog Posts:
Research, write, and edit blog posts related to motorcycle tours, destinations, riding tips, and other relevant topics. Travel Journals: Create compelling travel journals that document personal experiences and adventures during motorcycle tours worldwide.

SEO Optimization:

Optimize blog content for search engines to increase visibility and drive organic traffic to the company’s website for increase in coversion.

Photography and Multimedia:
Capture high-quality photos and videos during nomadic motorcycle tours to accompany blog posts and create visual storytelling elements. Edit and enhance multimedia content for maximum impact.

Social Media Management:
Share blog posts and updates on social media platforms to engage with the audience and promote the company. Create social media-specific content to enhance the company’s social media presence.

Collaboration with Tour Guides and Participants:
Interview tour guides and nomad riders to gather firsthand accounts and insights for blog posts and journals.

Product Reviews and Recommendations:
Test and review motorcycle gear, accessories, and equipment, providing valuable insights and recommendations to the audience.

Research and Trend Analysis:
Stay informed about the latest trends in motorcycle touring, riding gear, riding festivals and destinations. Conduct research on popular routes, attractions, and motorcycle events to provide fresh and relevant content.

Community Engagement:

Respond to comments on blog posts and social media, fostering a sense of community among motorcycle enthusiasts. Participate in forums and online communities related to motorcycle touring.

Brand Ambassadorship:
Act as a brand ambassador for the motorcycle tour company, promoting its values, mission, and unique selling points.

Editing and Proofreading:
Ensure all content is grammatically correct, well-structured, and adheres to the company’s style and tone.

Analytics and Reporting:
Use analytics tools to track the performance of blog content and social media engagement. Provide regular reports on key performance indicators and suggest improvements.

Collaboration with Marketing Team:
Work closely with the marketing team of Nomad to align content creation with overall marketing strategies and campaigns.

Event Coverage:
Attend and cover motorcycle events, rallies, and expos, reporting on industry news and developments.

Promotions and Contests:
Organize and promote contests or giveaways through the blog and social media to increase engagement and reach.
By fulfilling these roles and responsibilities, a Motorcycle Blog & Journal Writer contributes to the company’s online presence, brand awareness, and customer engagement, ultimately driving interest and bookings for the motorcycle tours.

Tour Director

Tour Planning:

Route Planning:
Designing and planning the motorcycle route, considering factors such as scenic attractions, geopolitical situation, road conditions, and riders skill levels.

Accommodation:
Securing and arranging accommodations for participants along the route.

Rest Stops:
Identifying suitable rest stops, fuel stations, and places of interest along the route.

Logistics Management:

Vehicle Coordination:
Ensuring that all motorcycles and support vehicles are in good condition and coordinating any necessary maintenance.

Transportation:
Organizing transportation of motorcycles and participants to the starting point and from the endpoint if needed.

Safety and Risk Management:

Safety Briefings:
Conducting pre-tour safety briefings to inform riding group about road safety, group riding guidelines, and emergency procedures.

First Aid:
Ensuring that there is a first aid kit on hand and that participants are aware of its location.

Customer Service:

Riders Communication:
Maintaining clear and open communication with participants before, during, and after the tour.

Conflict Resolution:
Addressing any issues or conflicts that may arise among bikers and ensuring a positive group dynamic.

Cultural and Historical Knowledge:

Narration:
Providing information about the cultural, historical, and geographical significance of the areas visited during the tour.

Local Insights:
Sharing local insights and recommendations for a more enriching experience.

Administrative Tasks:

Documentation:
Handling necessary paperwork, such as waivers, permits, and emergency contact information.

Payments:
Managing financial transactions and ensuring that participants adhere to payment schedules.

Emergency Response:

Emergency Preparedness:
Being prepared to handle emergencies such as accidents, breakdowns, or medical issues.

Coordination with Authorities:
Communicating with local authorities and emergency services if needed.

Entertainment and Social Activities:

Group Activities:
Organizing group activities, dinners, and entertainment to foster a sense of camaraderie among participants.

Adaptability:

Problem-Solving:
Addressing unexpected challenges such as weather changes, road closures, or unforeseen obstacles.

Environmental Responsibility:

Leave No Trace:
Promoting and enforcing environmentally responsible practices among participants.

A successful Tour Director in a motorcycle tour company needs a combination of organizational skills, people management, and a passion for providing memorable riding experiences.

Interns

Customer Service:

Responding to customer inquiries via email, phone, or social media.
Assisting in the booking process and providing information about Motorcycle tour packages.
Collecting feedback from clients and assisting in resolving customer issues.

Marketing and Promotion:

Supporting the marketing team of Nomad in creating engaging promotional materials.
Assisting in social media management and content creation.
Conducting market research to identify trends and opportunities.

Tour Operations:

Assisting in the planning and coordination of Group motorcycle tours in India.
Managing logistics such as accommodation, transportation, and activities.
Ensuring all necessary permits and paperwork are in order.

Event Coordination:

Helping with the organization of events and promotional activities.
Assisting in coordinating meetups, rallies, or other gatherings.

Content Creation:

Contributing to the development of content for the company’s website or blog.
Creating multimedia content such as videos and photos to showcase tours.
Writing articles or blog posts related to motorcycle touring and travel.

Administrative Support:

Assisting in general administrative tasks such as filing, data entry, and organizing documents.
Managing tour participant paperwork and documentation.

Sales Support:

Supporting the sales team in reaching out to potential clients.
Assisting in the preparation of sales materials and presentations.

Quality Control:

Participating in the evaluation of tour services to ensure quality standards are met.
Gathering feedback from participants to identify areas for improvement.

Research and Development:

Conducting research on new destinations and potential partnerships.
Assisting in the development of new tour packages or services.

Cultural Liaison:

Assisting with cultural insights and local knowledge for tour planning.
Serving as a point of contact for clients with questions about local customs and traditions.

Language Support:

Providing language support for clients, especially if the company caters to international clients, with a focus on the UK market. Riders from European Countries would love to have more details in their own language. Specially French Bikers (Motards), and German Bikers.

Interns can rotate through these responsibilities or focus on a specific area based on their skills and interests. This multifaceted approach allows interns to gain a comprehensive understanding of the motorcycle tour business while contributing to its success.

Photographer and Videographer

Drone Operator:

Aerial Footage:
Capture stunning aerial views of the motorcycle tours in Asia, showcasing the scenic routes, landscapes, and iconic landmarks along the way.

Safety Measures:
Ensure compliance with local regulations and safety protocols for drone operation. Prioritize the safety of motorcyclists and bystanders during flights.

Technical Expertise:
Possess a strong understanding of drone technology, including camera settings, flight controls, and maintenance. Ensure optimal performance and quality of aerial footage as per the landscape.

Coordination:
Collaborate with the tour organizers and other team members to plan and execute drone shots that complement the overall visual narrative.

Photographer:

Candid Shots:
Capture candid moments of bikers during the tour, highlighting their experiences, interactions, and emotions.

Scenic Photography:
Take high-quality photos of the motorcycles against picturesque backdrops, emphasizing the beauty of the tour locations.

Portrait Photography:
Capture portraits of bikers, tour guides, and other relevant personalities to personalize the experience for promotional materials.

Editing Skills:
Possess strong post-processing skills to enhance and retouch images for maximum visual impact.

Videographer:

Documentary Style:
Create a narrative-style video documenting the entire motorcycle tour, showcasing the journey, challenges, and triumphs of the bikers.

Interviews:
Conduct interviews with bikers, tour guides, and other participants to gather insights and testimonials for promotional videos.

Editing and Storytelling:
Edit video footage to create compelling stories that highlight the unique aspects of each tour. Use music, graphics, and effects to enhance the overall production value.

Equipment Management:
Handle and maintain video equipment, including cameras, microphones, and accessories. Ensure all gear is in working order for capturing high-quality footage.

Collaboration and Teamwork:

Coordination:
Work closely with each other and the tour organizers to ensure a cohesive approach to capturing content.

Synchronization:
Coordinate shot lists, schedules, and locations to avoid duplication of efforts and ensure comprehensive coverage of motorcycle destinations.

Flexibility:
Be adaptable to changing conditions, including weather, road conditions, and unforeseen events, to capture the best possible content.

Promotional Material:

Content Creation:
Provide the marketing team with a variety of content, including images, videos & drone footage, for use in promotional materials, social media, websites & advertising.

Consistency:
Maintain a consistent visual style and branding across all content to reinforce the identity of Nomad Bikers in Adventure Travel Category.

By effectively fulfilling these roles and responsibilities, the Drone Operator, Photographer, and Videographer contribute to creating a compelling visual narrative that attracts bikers from around the world and enhances the overall reputation of Nomad Bikers as a premier motorcycle tour company.

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